Snapchat advertising

Reach teens and young adults through a communal channel

Snapchat is known for dissappearing content that can be shared privately in conversations and groups or made visible to all users. One unique feature of the platform is the map function, which allows users to see location-based posts from others. Many loyal users actively snap with their friends.

Snapchat advertising effectively reaches teens and young adults. The power of Snapchat as a marketing channel is something worth testing, especially because of its affordability.

Three reasons to choose Snapchat for your advertising

• 1. Affordable visibility, especially among teens and young adults.
• 2. Impactful, full-screen ad formats.
• 3. Use of augmented reality and filters in advertising.

Targeting options for Snapchat advertising

Advertising on Snapchat can be targeted to different age groups, from 13-year-olds to those over 50. However, the largest user group is those under 35. According to Snapchat’s advertising tool, there are 510,000–540,000 users aged 13–34 in Finland, and 60,000–63,000 users aged 35 or older. Snapchat offers various options for targeting ads based on interests, behavior, and the device or network used. By installing the Snapchat pixel, you can create your audiences and retarget ads to website visitors. Additionally, you can create audiences based on engagement and consistency.

What kind of content works on Snapchat?

On Snapchat, advertising videos under ten seconds resemble organic content, so when planning your ads, bear in mind the length of the video. It is also beneficial to include elements in image ads that provide additional information, as the character limit for ad text is very limited. When it comes to Snapchat advertising, it is crucial to convey the message clearly and at a brisk pace, preferably accompanied by background music and humor.

What types of content work on Snapchat?

• Teasers and pre-marketing content are a good fit for Snapchat’s culture and short message formats.
• Because of their authenticity, live streams are relevant content for Snapchat.
• Event marketing and content created around it: Utilizing the map feature during live events increases awareness and shares the experience with a larger audience.
• Contests and giveaways help maintain a following and engage users with the content.
• If you want content that’s guaranteed to fit Snapchat, collaborating with influencers is a good idea.

Snapchat ad formats

• Image and video ads: Full-screen ads that appear within stories.
• Collection ads: Ad format that highlights products and directs users to shop, appearing within stories.
• Story ads: Ad format consisting of multiple images or short videos displayed in the Discovery section, showcasing the most interesting content.

Additionally, Snapchat allows the creation of AR ads and filters that capture users’ attention through augmented reality or Snapchat’s unique filters. These ad formats are suitable for creating social media phenomena, and work well in event marketing, for example.

Videos on Snapchat can be 3–180 seconds long. However, it is recommended to keep videos short and action-packed to prevent users from swiping to the next content. Narrative and surprising content is highly valued on social media.

How to get started with Snapchat advertising?

Snapchat advertising is purchased through the platform’s own ad manager, and you can try it out even on a shoestring budget. Advertising on Snapchat is not dependent on having an organic presence on the platform.

We have successfully executed several Snapchat ad campaigns for our clients. If you are interested in Snapchat’s advertising opportunities and would like to discuss further, please get in touch.